Principles of Marketing (MNG 4200)

Term: 2023-2024 Summer Semester

Faculty

Anisha J. CaldwellShow MyInfo popup for Anisha J. Caldwell

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Schedule

Sun, 12:00 AM - 6:00 AM (7/1/2024 - 8/18/2024) Location: MAIN ONLNE

Description

Introduces key concepts, methods of analysis, strategies and
tactics which are critical to managing profitable customer
relationships in today’s domestic and foreign marketplaces.
The course includes a study of product quality and branding,
pricing, distribution and promotion. Three credit hours