Customer Relations Managment (MNG 4253)

Term: 2021-2022 Spring Semester

Faculty

Barbara PrimmShow MyInfo popup for Barbara Primm

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Schedule

Sun, 12:00 AM - 6:00 AM (3/7/2022 - 5/1/2022) Location: MAIN ONLNE

Description

The overall aim of this course is to introduce the different facets of customer service and to identify who the company???s customers really are. This course will also analyze key components of CRM and explain how it is integrated within an organization.

Learning outcomes
At the end of the course, students should be able to:
??? Develop an understanding of the terms and benefits of service standards and their impact on the customer experience and the bottom line.
??? Analyze the different components of a CRM plan.
??? Identify how CRM creates value for companies and its customers.
??? Identify developmental roles that have the greatest impact on CRM.